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Community-driven marketing and medical education.

We are a marketing and medical education company that has developed large, highly-engaged healthcare professional audiences around our market-leading media brands.

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Our difference.

We distribute educational and promotional content during either patient consultations or protected learning time.

We identify individual clinician knowledge gaps via analysis of our platform utilisation.

We create medical education that we know HCPs actually need confirmed by our proprietary data.

We guarantee pre-agreed volumes of engagement for all our client campaigns.


Our communities include…

General practitioners

Primary & community
care nurses

Prescribing pharmacists

Podiatrists

Specialist nurses

Specialist doctors

Multi disciplinary

International

Our channels.

Our market-leading websites generate 2.7 million pageviews per month, while our branded events attract over 10,000 delegates each year.

GPnotebook: The UK’s most popular website for GPs, with over 19,000 unique visitors per month

VISIT WEBSITE

DiabetesOnTheNet: The UK’s leading diabetes education website with over 45,000 registered users, including every member of the Primary Care Diabetes Society

VISIT WEBSITE

Chronic Conditions: The UK’s leading website and national event for primary care clinicians and medicines managers involved in the management of chronic conditions

VISIT WEBSITE

OmniaMed Update: The UK’s most popular free -to-attend medical education events, with over 3,000 GP delegates each year

VISIT WEBSITE

Wounds UK: The UK’s leading wound care information provider, with over 15,000 unique website visitors per month and 1,500 attendees at the annual congress

VISIT WEBSITE

Our services.

We have developed a unique, data-driven process for developing and distributing medical education and promotional content that allows us to guarantee pre-agreed volumes of clinician engagement on all client campaigns.

MARKETING SERVICES
Services

Digital advertising
Targeting through GPnotebook enables advertisers to maximise impact during consultation hours. While advertising on our dedicated education platforms enables marketers to engage with clinicians when they are receptive to more complex messaging, and have the time to click through to read more.

Outbound marketing
Our targeted, fully GDPR/ABPI compliant email newsletters and e-journals deliver market-leading engagement metrics to drive high-quality, high-volume traffic to both promotional or educational content.

Face-to-face opportunities
Securing clinicians’ time through representative visits has become increasingly difficult, while the economics of traditional ‘single-sponsor’ roadshow events is becoming ever more challenging, yet the effectiveness of interacting face-to-face with healthcare professionals still remains.

MEDICAL EDUCATION SERVICES
Services

1.

Platforms
GPnotebook’s diagnostic and treatment tool provides immediate support to GPs during patient consultations, while our education platforms – including diabetesonthenet.com and chronicconditions.co.uk – are typically accessed during protected learning time

2.

Data
Quantitative and qualitative data points include: Search terms, pages viewed, pages saved, page annotations, user appraisal date and other demographics

3.

Content
Our in-house medical writing team uses our platform utilisation analytics, in partnership with our extensive KOL network, to develop educational content that healthcare professionals actually need

4.

Marketing
We can host content on our market-leading websites – which generate 2.7 million page views per month – or deliver it at one of our branded events – which attracts over 10,000 delegates per annum

5.

Engagement
Medical education that clinicians actually need, delivered through marketing channels that clinicians actually use, means that OmniaMed Communications guarantees volumes of multi-channel engagement for all its client campaigns

Digital: Video
Including:  •CPD modulesShortsPresentationsInteractiveLiveCase studies

Digital: Text-based
Including: CPD modulesConsensus statementHCP Guides and toolsArticles/meeting reportsWhite papersSpecial reportsCase studies

Face-to-face
Including:SymposiaKOL slide decksAd boardsFaculty meetingConferences